Content: models continued

You probably thought of the content, or the message.

You can also think about this communication model as: who is speaking what to whom on what channel to what effect?

In this module on public speaking, we will explore together ways to structure the content (the what) of your public speech and tips to relate better to your audience (the whom) and reduce your nerves (who) in order to increase your effectiveness (the what effect, or the end result).

MONROE’S MOTIVATED SEQUENCE

In order to come up with an effective way to create and structure the content of your public speech, we will get inspiration from a model called Monroe’s Motivated Sequence (Monroe, 1978), which is mostly used in speeches that have as a main function persuading the audience. It is less used as a means to inform or to entertain your audience, but rather as a way to convince your public to take a certain action.

This model has the following 5 steps:

1. Engage the audience
2. Establish the problem
3. Solve the problem
4. Visualise the future
5. Call for action

In the next parts of this module, we will look at each of these 5 steps in more detail, we will watch some examples and we will work on your speech.